Understand distinction between an audience & a community ::one’s more valuable journalistically & financially::

Annmarie Dooling, a community strategist who has worked with The Huffington Post, Salon.com and Yahoo, said that just because a news organization has an audience does not mean it has a community. “An engaged audience and a community are two totally different things,” she said. An engaged audience is “more about one-on-one communication” while a

Journalism-focused crowdfunding site Beacon catching on with news orgs now as well as with solo journos | Digiday

Beacon…has been largely focused on helping solo writers fund their projects since its launch a year ago, it has more recently entered the big leagues, with mainstream outlets like The Huffington Post and popular niche site TechDirt tapping the platform for funding… Nearly 250 writers have signed up for the site since its launch, a big

Fascinating new Dutch research breaks down 16 levels of news engagement ::clicking is only one form::

…Two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is. Irene Costera Meijer and Tim Groot Kormelink‘s focus is not on what medium people use, or when they use it, but

News orgs find games good for traffic, beating other editorial content | Poynter

Games, with their Facebook and Twitter-ready results, have caught on with users. The New York Times’ most popular piece of content in 2013 was this dialect quiz, which garnered more traffic than breaking coverage of the Boston Marathon bombings, news of Pope Francis’ election and a personal column from Angelina Jolie explaining why she decided to undergo mastectomy surgery.