|
|
AP SEES GROWTH IN ‘SLOW TELEVISION’ — LIVE-STREAM FEEDS WATCHED UNTIL SOMETHING WORTH TWEETING

Online, news outlets are seeing a growing demand for “slow television” in which viewers may have a live stream open in a pop-up window in to keep an eye onRead More…

ChrisSanderson_130.jpg
IN FRAGMENTED MEDIA WORLD, PRINT NEWS PRODUCTS NATURALLY RISE TO PREMIUM STATUS

The co-founder of London-based trend forecasters The Future Laboratory, Chris Sanderson was speaking ahead of the Consumer Futures conference, which it hosted in Sydney last week. He said publishers neededRead More…

Mass audience
IF YOUR NEWS SITE ISN’T ABOUT SOMETHING SPECIFIC, IT’S ABOUT NOTHING IN PARTICULAR & NOT PARTICULARLY MEMORABLE

One of the best things about the web is that it has meant an explosion of choices when it comes to media… And that brings up a related problem, whichRead More…

Context-aware
CONTEXT-AWARE HYPER-PERSONALIZATION OF NEWS ENABLED BY THAT LIFE-SENSOR CALLED YOUR MOBILE PHONE

Responsive design doesn’t address the consumer’s needs. It solves the needs of the device. A device over which news organizations have zero control. In 2015, news content, the brand experience,Read More…

Randall Rothenberg
IAB CHIEF EMPHASIZES CONTENT OVER TECH & CLICKS ::ELSE IT’S A BEAUTIFULLY WRAPPED EMPTY BOX::

Randall Rothenberg, president & CEO of the Interactive Advertising Bureau Yet as we have seen time and again, going back to the earliest days of the printing press and thenRead More…

Mobile millennials
TRADITIONAL (READ ‘OLD’) MEDIA’S SENIOR (READ ‘OLD’) EXECS CONTRAST WITH MILLENNIAL MEDIA CONSUMERS

Traditional media is rightly obsessed with “millennials”, the 18-34 year-olds who have grown up with the internet. They are up to one-third of the population of most of the majorRead More…

Time spent online
LONG-WINDED WIRED PIECE ON MEDIA STARTUPS BUT SPOT-ON CONCLUSION ::IT’S ABOUT STORY, NOT PLATFORM::

Nobody has it figured out. Everyone’s just hoping not to be totally fucked six months from now! There’s no retreating from the unbundled story. We aren’t going to start goingRead More…

Share-of-Ear
‘SERIAL’ HIGHLIGHTS STRENGTH & FUTURE POTENTIAL OF AUDIO-CORED STORY EXPERIENCES

As far as pop culture phenomenons go, Serial is up there. The podcast, centered around the 1999 Baltimore murder of a high school student, came out of nowhere to becomeRead More…

Social media use
SOCIAL MEDIA TRENDING TOWARD MICRO-COMMUNITIES, ONE-TO-ONE, AND ONE-TO-A SELECT-FEW

Jen Goldberg, a digital strategist for ad agency Wieden+Kennedy, agrees [that, where we used to be impressed with how many people we could share our lives with, now we’re moreRead More…

Like vs Love graph
MAKE STORIES LIKE STARTUPS; I.E. BEST SOMETHING A FEW LOVE THAN MANY LIKE ::HYPERGROWTH ADVICE FOR MEDIA::

While laying the foundation for the [How To Start a Startup] course in the first lecture of the series, [Y Combinator president Sam] Altman shares a mantra repeated regularly withinRead More…