Write about current affairs. Add in a little commentary (or a question). And, for the love of all that is holy, include a link.

Those are three of the takeaways from some new data that Facebook just released on the use of its Subscribe feature —  the social network’s way to let journalists and readers connect without broaching the knotty issue of “friending.” Facebook’s Vadim Lavrusik and Betsy Cameron write: “People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to.”

Upon his return to “This Week” earlier this month, George Stephanopoulos introduced a new feature that’s expected to become a staple of the show. “Your Voice This Week” uses Twitter and search trends to tell the political story of the week, and it’s the latest example of how ABC News is using social media to both inform its reporting and build its audience.

“This segment will be a weekly look at how the online community is lending their voice to the political conversation and what that means for the candidates,” said Jon Banner, executive producer of ABC News’ “This Week” and senior executive producer for ABC News. “Politics is inherently an area where people want to share their thoughts and opinions and Facebook and Twitter provide a unique layer to the larger conversation.”

Stark new research statistics suggest digital replacement of analogue content is now very high amongst tablet owners.

• Newspapers: Seventy two percent of worldwide professionals polled by IDG Connect say they are buying fewer since owning an iPad.
• Books: 70 percent are buying fewer.
• DVDs: 49 percent are buying fewer.

Asia and the Middle East lead the way with, respectively, 90 percent and 80 percent of respondents saying they now purchase fewer printed papers.

Imagine this scenario. Your newspaper or magazine print edition hits the newsstands and letter boxes one morning and there are no page numbers. The pages don't turn properly, the pictures are gone and many editions were sent to the wrong house. Can you imagine the reaction of the editor and/or publisher that morning?

Well, then ask yourself why not just hundreds but thousands of apps are sent for app store approval with just that sort of error in place. US firm McPheters & Co found (via AdAge) that 45 percent of the 5,000 newspaper and magazine apps it monitors had significant errors in the summer of 2010; that number has fallen "but not quickly enough".

This year will be the last when the word “story” referred almost exclusively to a single stream of words written by a single author.

Nearly 10 percent of traffic to UK newspaper websites comes from non-computer devices—that’s the highest in the world, according to comScore Device Essentials research in Ofcom’s International Communications Market Report 2011.

Here is a list of 10 newsgames to give an idea of how games can be used in storytelling.

1. The world at seven billion (BBC)

2. Charlie Sheen v Muammar Gaddafi: whose line is it anyway? (Guardian)

3. Cutthroat Capitalism (Wired.com)

4. Los 33 (Chilean miners) (Chilean design firm Root33)

5. How should I vote in the General Election? (Telegraph)

6. The budget calculator (most major news sites)

7. Christmas on the high street: retail winners and losers (Guardian)

8. Obameter (PolitiFact)

9. Dollars for Docs (ProPublica)

10.  Fix the deficit (New York Times)

Twitter now has an “embed this tweet” option on all tweets.

In the new Twitter, simply find the tweet you want to embed, click Twitter name (e.g. The Stream or The New York Times) on the individual tweet, then “details” and click “embed this tweet” and copy and paste the code.

Flipboard’s iPhone application has clocked up a million downloads in the week since it went live, the company tells paidContent.

Interestingly, while Flipboard’s iPad app was previously seeing around 650 million “page” flips per month, the new format addition has brought that on course to two billion flips per month at time of writing.

The iPhone app, which also works on iPod touch, has tripled engagement on this metric, Flipboard says. That means the iPhone app is seeing more flips than the iPad equivalent.

“Given that content on The Sun is short clips rather than long videos, the clear feedback we got from customers is that pre roll has gone beyond the necessary evil to actually dissuading people from using the site," said Martin Corke, News International’s director of digital integration. “We took a pragmatic view that because it was frankly annoying users, it wasn’t going to generate a huge amount of revenue,” he added. “Users like big expanding formats but they like to be in control.”