How Assignmint Will Change Freelance Journalism | Fast Company ::professional citizen journalists?::

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New startup Assignmint has an ambitious goal: To change freelance journalism as we know it. The company, headed by former New York Press and Forbes Traveler editor Jeff Koyen, will offer a complete pitch-to-payment cloud workflow system for freelancers and their employers. It helps digitally manage work assignments, editorial calendars, invoices, pitches, expenses, contract information, and payment. Freelance journalists, meanwhile, will be able to have access to all their outstanding invoice and payment information in one place. The startup also plans to implement a clip and algorithm service to match freelancers with potential new clients.
Read the full piece at fastcompany.com

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Google’s new survey tool: DIY research and pay wall alternative | Marketing magazine ::new rev source::

Google Consumer Surveys’ is a survey tool which blocks sections of webpages or articles until the reader answers a question, paying the website owner five cents per response when they do. The service is being billed as an alternative revenue model for publishers considering a pay wall strategy, launching with a handful of news partners last week.

The service works as a DIY research tool, charging users 10 cents per response to questions of the their choice. Buyers of the research have the option to pay an extra 40 cents per response to target sub-populations based on gender, age and location and can target more specific audiences, such as dog owners, with a screening and follow-up question option that costs an additional 50 cents per response.

Read the full piece at marketingmag.com.au

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Researchers: There will be twice as many tablet owners in 2014 | TabTimes ::where the audience will be::

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Carrying on from a raft of new figures on how tablet ownership is about to explode, Futuresource Consulting has now said that there will be twice as many tablet owners in USA and western Europe by 2014.
Read the full piece at tabtimes.com

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The changing nature of news consumption and the importance of reading at work | TheMediaBriefing

...Content consumption at work is one of the key audience trends in publishing today and it's important to understand the patterns of browsing on-the-job. A real must-read post from media academic Paul Bradshaw, who has re-visited his 2007 research on news consumption, points out how crucial the workplace is in online reading habits.
Read the full piece at themediabriefing.com

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Local Mobile Search Will Pass Desktop in 2016 | Street Fight ::mobile internet access tops PCs in 2013::

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Local mobile searches will surpass local desktop searches for the first time in 2016, according to a new study by BIA/Kelsey. The report projects that users will conduct 113.4 billion local mobile searches vs. 85.6 billion local searches via desktop. By comparison, in 2011 there were 54.9 billion desktop searches against 19.7 billion mobile searches.
Read the full piece at streetfightmag.com

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Read It Later’s app goes free & gets new name, Pocket | paidContent ::saving video for later most popular::

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Read It Later (the company name stays the same) has 4.5 million users and says YouTube is its apps’ most popular source of content (YouTube is also the company’s most-saved domain across platforms). Forty percent of items saved aren’t articles but content like videos, images, things to buy, travel tips and recipes. Fifty percent of items saved through the app are viewed on mobile screens, up from 34 percent in January. And 33 percent of saved items come from third-party apps like Twitter, Zite, Flipboard and Pulse.
Read the full piece at paidcontent.org

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Tablets eating into time spent on traditional media | StrategyEye ::less in dual-device settings like TV::

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...According to new research from Forrester. A third of tablet owners polled say that they are less likely to read a book or use a PC now that they have a tablet, while a quarter say they read print newspapers and magazines less frequently, in the latest evidence that consumers are shifting to digital consumption habits. Perhaps interestingly, TV is proving relatively resilient, with just 12% of those surveyed saying they watch TV less frequently as a result of having a tablet. The report chimes with research from Juniper that asserts that growth in the tablet market is coming at the expense of desktop PC use.
Read the full piece at StrategyEye

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Study: Rich media boosts clicks, site visits | BtoB Magazine ::ad study probably applies to editorial too::

According to MediaMind's “The Rich and the Powerful,” rich media ads overall prompted user click-throughs at four times the rate of standard banners; rich media ads that feature video resulted in click-throughs nine times higher. Rich media ads also tended to increase site visits that didn't involve clicks...

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How Facebook Timeline can improve engagement |eMediaVitals ::making FB a real storytelling environ::

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There's a growing debate about the impact of Facebook's Timeline interface on fan engagement. Hearst Magazines, for one, has seen positive results across 19 of its magazine brand pages that have converted to the Timeline... Facebook's Milestones feature is what makes the Timeline a timeline. This is a great feature for any publication with archival content such as articles or old cover pages.
Read the full piece at emediavitals.com

Because, in the end, storytelling is what journalism is all about.

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NatGeo Today Dazzles on iPad By Not Being a Magazine | MinOnline ::starting to differentiate sites & apps::

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The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste. And this seems to us a novel and thoughtful way to come at the tablet.Understanding that the evening tablet user is in lean-back/lean in mode, the brand gives her a glimpse of the NG brand’s offerings that doesn’t require serious investment but can reward the ambitious content digger. The site lets you track back over previous days of NG content from the app, parse the full catalog by four categories: videos, articles, galleries, featured photos. Or you can view the back catalog by a calendar interface.
Read the full piece at minonline.com

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