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WITH PHONE READING ON THE RISE, IT’S NOT E-READERS OR TABLETS THAT WILL DRIVE FUTURE BOOKS SALES ::NIELSEN::

For now, tablets like the iPad and Kindle Fire remain the most popular platform to read digital books. According to Nielsen, the percentage of e-book buyers who read primarily onRead More…

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VERTICAL VIDEO IS THE NORM IN MANY APPS INCL SNAPCHAT, PLAYING 3 BILLON MOSTLY VERTICAL VIDS A DAY ::GET OVER IT::

But perhaps there’s a deeper reason that … many professional videographers become so enraged: They worry they are on the wrong side of history. The future of video, it turns out,Read More…

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RISE OF ENGAGEMENT EDITOR SHOWS SOCIAL’S IMPORT ::10YRS AGO IT WAS RISE OF MULTIMEDIA EDITOR::

He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifiesRead More…

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HEY, NEWS MEDIA: ‘THIS ISN’T JUST SOMETHING I’VE DREAMED UP IN MY MILLENNIAL BRAIN THAT’S GOING TO KILL YOU’

Rachel Schallom, interactive editor for the South Florida Sun Sentinel, frequently writes memos to her colleagues referencing research or internal analytics, and is constantly looking for better data. “I findRead More…

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ONLY SOMEONE WHO LOVES NEWSPAPERS WOULD CALL “ALL NEW” TWP HOMEPAGE INNOVATIVE ::SORRY, MILLENNIALS::

The Washington Post begins rolling out an all-new homepage today that offers readers a cleaner, more dynamic reading experience, a bolder visual display and improved performance. The new homepage marksRead More…

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PROPONENTS OF NEW WAVE IN GRAPHICS JOURNALISM INTEGRATING MOBILE, INTERACTIVES, FILM & ANIMATION

“Comics are immediately accessible and relatable to a lot of people in a way that, curiously, film or written journalism might not be,” said illustrator Lindsay Pollock, who has workedRead More…

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INTEREST IN WEARABLES FADING FAST SAYS SALES-TRENDS REPORT ::BYE-BYE SMARTWATCH NEWS ROI::

The market, which includes numerous products including smartwatches, glasses, fitness bands and other sensor-enabled devices, is in a unique position where consumers are losing interest in fitness products… and they’re failing toRead More…

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WITH AD-BLOCKING IN THE OS, HOLDOUTS FOR TRADITIONAL AD MODEL FINALLY GETTING MSG ::MOVE ON::

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishingRead More…

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HOW 2 MILLENNIALS BUILT $100M STARTUP IN 4 YRS & LANDED INTERVIEW WITH OBAMA ::USED VIDEO::

“We’re investing in really high quality video,” says Mic co-founder and former Goldman Sachs employee Chris Altchek (r in pic). “We’re traveling all over the country to go to theRead More…

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ONE MASS COMM SCHOOL RENAMED COLLEGE OF MEDIA AND ENTERTAINMENT IN BOW TO NEWS INDUSTRY CHANGE

…The College of Mass Communication at MTSU (Middle Tennessee State University) is being renamed the College of Media and Entertainment. It’s overdue. The media world isn’t driven by mass communicationRead More…