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AR is the better newstelling tool for a mobile world; VR for all its immersiveness is too restrictive

25 July 2017 // AUTHOR: // CATEGORY: Source // No Comments
Amy Webb

 

“There are certain stories that are best told in virtual reality, and I think there’s definitely a place for some of that. But as a primary investment in mixed reality for the future, I don’t understand how folks decided that that was the right strategic play.

We know that what makes longer-term sense is the ability to hold my phone up or to hold a pair of glasses, understand the context of the world or the people who are around me, and use that to make decisions. That’s the smarter, longer-term play.”

Read the full piece at INMA



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