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Posts by KJ Northrup

NOW WITH SCRIPTED COMEDY VIDS, WAPO TRYING TO CREATE DESTINATION MEDIA CONTENT RATHER THAN JUST SIDEBAR MATERIAL

[Washington Post executive producer of creative art Michelle] Jaconi is focused on what Washington Post director of video Micah Gelman calls “destination video content,” which is different in style andRead More…

JOURNALISM WITHOUT EFFECT IS JUST STORYTELLING & THAT’S JUST NOT GOOD ENOUGH TODAY #IMPACTMETRICS

…What journalists value and what their audiences value are often frustratingly misaligned. We see high-quality news outlets and low-quality ones and wonder why anyone would choose the latter over theRead More…

DIGITAL MEDIA STARTUPS GENERALLY DON’T TRAIN, SO YOU EITHER HAVE NEEDED SKILLS AS THINGS CHANGE OR YOU DON’T

…The cut-throat world of digital startups makes it very hard to invest in training for employees  –  who often don’t have time to get trained to begin with  –  soRead More…

SUCCESS IN NEWS “A QUESTION OF RHYTHM,” BLENDING THE PACE OF SOCIAL MEDIA WITH MORE CONSIDERED CONTENT

It is a media story of the tortoise and the hare, where the fleet-footed media outlet is distracted by the endless demands of tweeting and live blogging. Meanwhile, news junkiesRead More…

MOBILE WILL DOMINATE NEWS MEDIA BY 2020; ALREADY WAY AHEAD OF TV IN 4K ULTRA-HD VIDEO

[Glen Mulcahy, head of innovation, RTÉ Tech, at the latest Mojo (mobile journalism) Meetup in London on 16 August] explained that brands are now pushing out their own short films,Read More…

NEWS PUBLISHERS FIND PEOPLE WOULD RATHER WATCH MULTI-EPISODE, SERIALIZED VIDEO THAN ONE-OFFS

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch… News and issues publisherRead More…

SHRINKING ONLINE OPTIONS FOR NEO-NAZIS NOT A LEGITIMATE FREE SPEECH ISSUE @ENGADGET

  Nazis getting kicked to the online curb isn’t the end of free speech or the beginning of a slippery slope. It was kind of the whole point of WorldRead More…

GOOGLE DEVELOPING TECH FOR SNAPCHAT-LIKE VISUAL-ORIENTED STORIES BUT WITHOUT APP LIMITATIONS

Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation, upping the ante in a raceRead More…

CBSN ATTRACTING YOUNGER NEWS DEMO THAN TYPICAL OLDSTER TV/CABLE BUT DISLIKES ‘MILLENNIAL MEDIA’ LABEL

…A digital upstart has been trying to do something new within the confines of a decades-old news institution: Build an always-on news brand that doesn’t fall into the trappings ofRead More…

“FOR MILLENNIALS, THE MEDIUM IS THE EXPERIENCE” – WORDS TO LIVE BY FOR MODERN #NEWSTELLERS

  Eventbrite and Harris surveyed Millennials on how they spend their money and found a whopping 78% would drop a decent chunk of change on an experience compared to aRead More…

LESS THAN HALF OF MILLENNIALS VOTED IN 2016. IT’S JOURNALISM’S JOB TO FIX THAT #NEWSTHATENGAGES

Fully 69.6 million millennials (defined as people who were 18 to 35 in 2016) and members of Generation X (ages 36 to 51) cast votes in 2016, according to aRead More…

Amy Webb
AR IS THE BETTER NEWSTELLING TOOL FOR A MOBILE WORLD; VR FOR ALL ITS IMMERSIVENESS IS TOO RESTRICTIVE

Amy Webb   “There are certain stories that are best told in virtual reality, and I think there’s definitely a place for some of that. But as a primary investmentRead More…

IN THE LAST 10 YRS, LITTLE HAS CHANGED ABOUT HOW NEWS IS PRESENTED; WE’VE MERELY DIGITIZED THE NEWSPAPER & TV

To adapt to evolving reader behavior, big media annually invests over $4.1 billion to develop novel approaches to capture readers’ attention… Even so, mainstream news media continues to struggle to adaptRead More…

MOBILE JOURNALISM HELPS REPORTERS GET CLOSER TO STORY, RESEARCH SAYS, THOUGH SOME CALL IT LESS PROFESSIONAL

[Mobile video journalists say] they were able to film stories that would have been impossible with a TV camera and a multi-person crew. They suggested [in interviews with Finnish journalistRead More…

AMAZON’S VIDEO DIRECT ALTERNATIVE TO YOUTUBE/FACEBOOK IS INCREASINGLY ATTRACTIVE & PROFITABLE FOR PUBLISHERS

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform thatRead More…

QrCode_1d1b0
MAYBE QR CODES WERE JUST AHEAD OF THEIR TIME, WAITING FOR TECH AND LIFESTYLE TO CATCH UP

Don’t look now, but QR codes have begun to creep back. They have different names now—Snap Codes and Spotify Codes and Messenger Codes and Other Things Codes—and a much improvedRead More…

GOOD VIDEO (VS CHEAP VIDEO) REQUIRES JUST AS MUCH ‘STORY’ & SKILLED WRITING AS LONG-FORM TEXT #WRITERSADAPT

There’s a sense of dread that the move into video is fundamentally different from the advent of digital and that writing jobs may disappear permanently. The shift to video isRead More…

MOBILE ONLINE VIDEO VIEWING UP A WHOPPING 35% THIS YEAR ::WHERE DO YOU WANT TO PUT YOUR NEWS STORY?::

Five years ago, in 2012, 283 million people watched television in a given month, while 172 million watched online video. This year during the same period, 293 million will watchRead More…

Media Cloud
A MASSIVE-MEDIA STORY MEANS MORE THAN A MASS OF MEDIA; IT’S ABOUT INTEGRATION TO CREATE A NOTABLE USER EXPERIENCE

Massive-media stories as developed by The Newsplexer Projects have three defining characteristics, only one of which is apparent from the name. First, they are stories that you can own inRead More…

WAPO PRODUCED MASSIVE-MEDIA STORY TO BREAK NEWS ABOUT OBAMA’S STRUGGLE WITH RUSSIAN ELECTION MEDDLING

By itself, the news was shocking. But what really stood out about the report was the way in which The Post published it. Using a coordinated storytelling effort that included anRead More…