“For millennials, the medium is the experience” – words to live by for modern #newstellers

2 August 2017 // AUTHOR: // CATEGORY: Source // No Comments



Eventbrite and Harris surveyed Millennials on how they spend their money and found a whopping 78% would drop a decent chunk of change on an experience compared to a material object, which is why experiential marketing [or experiential newstelling] has become a necessity for targeting this coveted demographic.

Read the full piece at MediaPost

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