For trust value, not enough to get a news piece shared; needs to get shared by the right people

21 March 2017 // AUTHOR: // CATEGORY: Source // No Comments

When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to a new experimental study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research… The experimental results show that people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust. The identity of the sharer even has an impact on consumers’ impressions of the news brand.

Read the full piece at American Press Institute

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