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Sources

GOOGLE DEVELOPING TECH FOR SNAPCHAT-LIKE VISUAL-ORIENTED STORIES BUT WITHOUT APP LIMITATIONS

Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation, upping the ante in a raceRead More…

CBSN ATTRACTING YOUNGER NEWS DEMO THAN TYPICAL OLDSTER TV/CABLE BUT DISLIKES ‘MILLENNIAL MEDIA’ LABEL

…A digital upstart has been trying to do something new within the confines of a decades-old news institution: Build an always-on news brand that doesn’t fall into the trappings ofRead More…

“FOR MILLENNIALS, THE MEDIUM IS THE EXPERIENCE” – WORDS TO LIVE BY FOR MODERN #NEWSTELLERS

  Eventbrite and Harris surveyed Millennials on how they spend their money and found a whopping 78% would drop a decent chunk of change on an experience compared to aRead More…

LESS THAN HALF OF MILLENNIALS VOTED IN 2016. IT’S JOURNALISM’S JOB TO FIX THAT #NEWSTHATENGAGES

Fully 69.6 million millennials (defined as people who were 18 to 35 in 2016) and members of Generation X (ages 36 to 51) cast votes in 2016, according to aRead More…

Amy Webb
AR IS THE BETTER NEWSTELLING TOOL FOR A MOBILE WORLD; VR FOR ALL ITS IMMERSIVENESS IS TOO RESTRICTIVE

Amy Webb   “There are certain stories that are best told in virtual reality, and I think there’s definitely a place for some of that. But as a primary investmentRead More…

IN THE LAST 10 YRS, LITTLE HAS CHANGED ABOUT HOW NEWS IS PRESENTED; WE’VE MERELY DIGITIZED THE NEWSPAPER & TV

To adapt to evolving reader behavior, big media annually invests over $4.1 billion to develop novel approaches to capture readers’ attention… Even so, mainstream news media continues to struggle to adaptRead More…

MOBILE JOURNALISM HELPS REPORTERS GET CLOSER TO STORY, RESEARCH SAYS, THOUGH SOME CALL IT LESS PROFESSIONAL

[Mobile video journalists say] they were able to film stories that would have been impossible with a TV camera and a multi-person crew. They suggested [in interviews with Finnish journalistRead More…

AMAZON’S VIDEO DIRECT ALTERNATIVE TO YOUTUBE/FACEBOOK IS INCREASINGLY ATTRACTIVE & PROFITABLE FOR PUBLISHERS

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform thatRead More…

QrCode_1d1b0
MAYBE QR CODES WERE JUST AHEAD OF THEIR TIME, WAITING FOR TECH AND LIFESTYLE TO CATCH UP

Don’t look now, but QR codes have begun to creep back. They have different names now—Snap Codes and Spotify Codes and Messenger Codes and Other Things Codes—and a much improvedRead More…

GOOD VIDEO (VS CHEAP VIDEO) REQUIRES JUST AS MUCH ‘STORY’ & SKILLED WRITING AS LONG-FORM TEXT #WRITERSADAPT

There’s a sense of dread that the move into video is fundamentally different from the advent of digital and that writing jobs may disappear permanently. The shift to video isRead More…

MOBILE ONLINE VIDEO VIEWING UP A WHOPPING 35% THIS YEAR ::WHERE DO YOU WANT TO PUT YOUR NEWS STORY?::

Five years ago, in 2012, 283 million people watched television in a given month, while 172 million watched online video. This year during the same period, 293 million will watchRead More…

Media Cloud
A MASSIVE-MEDIA STORY MEANS MORE THAN A MASS OF MEDIA; IT’S ABOUT INTEGRATION TO CREATE A NOTABLE USER EXPERIENCE

Massive-media stories as developed by The Newsplexer Projects have three defining characteristics, only one of which is apparent from the name. First, they are stories that you can own inRead More…

WAPO PRODUCED MASSIVE-MEDIA STORY TO BREAK NEWS ABOUT OBAMA’S STRUGGLE WITH RUSSIAN ELECTION MEDDLING

By itself, the news was shocking. But what really stood out about the report was the way in which The Post published it. Using a coordinated storytelling effort that included anRead More…

AS THE “VISUAL CULTURE” MATURES, HIGHER EXPECTATIONS ON MEDIA RENDERING THE HUMAN EXPERIENCE

“The internet has made us all super visual,” says Patrick Clair [a director, creative director, and motion designer based in Los Angeles]. There is now a premium on rendering human experienceRead More…

HOW 5 FUSION JOURNALISTS ENGAGED 41.1M PEOPLE OVER 7 DAYS ::A NEWSPLEXER PROJECT IN NYC::

Designing a news experience is much easier when doing it around something already being ginned up as a major experience. Like the 2017 World Congress of the International News Media Association, with it’s grand stageRead More…

BEING MILLENNIAL IS AN ATTITUDE, NOT AN AGE, AS DEMOED BY OLDER USERS’ SHIFT TO MOBILE NEWS

More than eight-in-ten U.S. adults now get news on a mobile device (85%), compared with 72% just a year ago and slightly more than half in 2013 (54%). And theRead More…

NEWS MEDIA ENTER ZERO-SUM GAME AS MOBILE NEARS MAX PENETRATION & MULTITASKING SLOWS TIME-WITH-MEDIA GROWTH  

eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account forRead More…

SOCIAL BECOMES THE NEW MAINSTREAM MEDIA, BEATING TV & NEWSPAPERS AS MOST RELEVANT NEWS SOURCE

The first Global Relevance Review, which surveyed 13,000 people across 13 countries, found that social media is now judged to be the most relevant source of information worldwide, with 59%Read More…

7 TRENDS IN GENZ/MILLENNIAL MEDIA USE SHOW CONTINUED SHIFT TO SOCIAL, VIDEO, MOBILE, OTT

Around 1 in every 3 minutes spent online is devoted to social networking and messaging. Snapchat is the most popular messaging app with U.S. Gen Z’ers. 92% of all internetRead More…

THE FUTURE OF VOICE CONTENT – A NEWS STORY THAT YOU CAN INTERRUPT TO ASK FOR MORE CONTEXT 

  Voice will offer a fluid connection to journalism. It could elevate the role news organizations play in our everyday lives from informational to indispensable. Beyond just asking what’s theRead More…