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Sources

AMAZON’S VIDEO DIRECT ALTERNATIVE TO YOUTUBE/FACEBOOK IS INCREASINGLY ATTRACTIVE & PROFITABLE FOR PUBLISHERS

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform thatRead More…

QrCode_1d1b0
MAYBE QR CODES WERE JUST AHEAD OF THEIR TIME, WAITING FOR TECH AND LIFESTYLE TO CATCH UP

Don’t look now, but QR codes have begun to creep back. They have different names now—Snap Codes and Spotify Codes and Messenger Codes and Other Things Codes—and a much improvedRead More…

GOOD VIDEO (VS CHEAP VIDEO) REQUIRES JUST AS MUCH ‘STORY’ & SKILLED WRITING AS LONG-FORM TEXT #WRITERSADAPT

There’s a sense of dread that the move into video is fundamentally different from the advent of digital and that writing jobs may disappear permanently. The shift to video isRead More…

MOBILE ONLINE VIDEO VIEWING UP A WHOPPING 35% THIS YEAR ::WHERE DO YOU WANT TO PUT YOUR NEWS STORY?::

Five years ago, in 2012, 283 million people watched television in a given month, while 172 million watched online video. This year during the same period, 293 million will watchRead More…

Media Cloud
A MASSIVE-MEDIA STORY MEANS MORE THAN A MASS OF MEDIA; IT’S ABOUT INTEGRATION TO CREATE A NOTABLE USER EXPERIENCE

Massive-media stories as developed by The Newsplexer Projects have three defining characteristics, only one of which is apparent from the name. First, they are stories that you can own inRead More…

WAPO PRODUCED MASSIVE-MEDIA STORY TO BREAK NEWS ABOUT OBAMA’S STRUGGLE WITH RUSSIAN ELECTION MEDDLING

By itself, the news was shocking. But what really stood out about the report was the way in which The Post published it. Using a coordinated storytelling effort that included anRead More…

AS THE “VISUAL CULTURE” MATURES, HIGHER EXPECTATIONS ON MEDIA RENDERING THE HUMAN EXPERIENCE

“The internet has made us all super visual,” says Patrick Clair [a director, creative director, and motion designer based in Los Angeles]. There is now a premium on rendering human experienceRead More…

HOW 5 FUSION JOURNALISTS ENGAGED 41.1M PEOPLE OVER 7 DAYS ::A NEWSPLEXER PROJECT IN NYC::

Designing a news experience is much easier when doing it around something already being ginned up as a major experience. Like the 2017 World Congress of the International News Media Association, with it’s grand stageRead More…

BEING MILLENNIAL IS AN ATTITUDE, NOT AN AGE, AS DEMOED BY OLDER USERS’ SHIFT TO MOBILE NEWS

More than eight-in-ten U.S. adults now get news on a mobile device (85%), compared with 72% just a year ago and slightly more than half in 2013 (54%). And theRead More…

NEWS MEDIA ENTER ZERO-SUM GAME AS MOBILE NEARS MAX PENETRATION & MULTITASKING SLOWS TIME-WITH-MEDIA GROWTH  

eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account forRead More…

SOCIAL BECOMES THE NEW MAINSTREAM MEDIA, BEATING TV & NEWSPAPERS AS MOST RELEVANT NEWS SOURCE

The first Global Relevance Review, which surveyed 13,000 people across 13 countries, found that social media is now judged to be the most relevant source of information worldwide, with 59%Read More…

7 TRENDS IN GENZ/MILLENNIAL MEDIA USE SHOW CONTINUED SHIFT TO SOCIAL, VIDEO, MOBILE, OTT

Around 1 in every 3 minutes spent online is devoted to social networking and messaging. Snapchat is the most popular messaging app with U.S. Gen Z’ers. 92% of all internetRead More…

THE FUTURE OF VOICE CONTENT – A NEWS STORY THAT YOU CAN INTERRUPT TO ASK FOR MORE CONTEXT 

  Voice will offer a fluid connection to journalism. It could elevate the role news organizations play in our everyday lives from informational to indispensable. Beyond just asking what’s theRead More…

FINALLY GETTING BACK TO THE DAYS WHEN WE PROUDLY SAID READERS ARE OUR REAL CUSTOMERS

…Perhaps for the first time ever, it is our readers — not our advertisers — who are determining our fate. The implications of this change trickle down from the boardroom to the newsroom inRead More…

COVER POLITICS LIKE SPORTS OR A TV REALITY SHOW, THEN WATCH MILLENNIALS, WHO VALUE AUTHENTICITY, TUNE OUT

In an interview with the New York Times Magazine, CNN president Jeff Zucker described the network’s approach to covering politics, saying, “The idea that politics is sport is undeniable, andRead More…

TOO MANY NEWSROOMS CONFUSE BEING GOOD AT BREAKING NEWS WITH BEING GOOD AT HANDLING THE BIG STORY

On the day of the Westminster attack last month, The Times resisted throwing itself into the swirl of breaking-news updates (some of which were misreported) and focused on the deeperRead More…

SOME PUBLISHERS, & READERS APPARENTLY, CONCERNED ‘PERSONALIZATION’ VIOLATES JOURNALISM’S MISSION ::NOT NECESSARILY::

“News isn’t Netflix,” said Mike Dyer, who until recently was president and publisher of The Daily Beast, which tinkered with personalization efforts for years before scaling them back last year. “JournalismRead More…

VICENEWSTONIGHT, 100 EPS OLD, DESPITE RISK-TAKING IMAGE, IS JUST DOING JOURNALISM

What’s hilarious to me is I think the perception of Vice is this kind of, you know, crazy, young, marginal, risk-taking… It’s like, yeah, well, we do do that. ButRead More…

FOR TRUST VALUE, NOT ENOUGH TO GET A NEWS PIECE SHARED; NEEDS TO GET SHARED BY THE RIGHT PEOPLE

When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to a newRead More…

STILL TALKING ONLINE VS OFFLINE NEWS? YOU’RE NOT EVEN IN THE SAME CONVERSATION AS MILLENNIALS ::DIGITAL IS NOT AN ACTIVITY::

The younger you are, the less the concept of ‘time spent online’ makes any sense. For 14-year-olds, for there to be an ‘online’, there would have to be an ‘offline’.Read More…