Too many newsrooms confuse being good at breaking news with being good at handling the big story
On the day of the Westminster attack last month, The Times resisted throwing itself into the swirl of breaking-news updates (some of which were misreported) and focused on the deeper analysis it’s become known for. The result: a record day for its smartphone traffic, also strong on tablet, though [The Times’ head of digital Alan] Hunter wouldn’t reveal the specifics. “It’s often the day after [major breaking news] that sets new records for us. It was the same for Brexit and Trump. It’s the comment and analysts that get the traffic. General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive,” he added.
Read the full piece at Digiday