16% of Americans, 39 million people, now own a smart speaker, reaching critical mass as serious news platform
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
- From NPR’s report: In addition, 65% of Smart Speaker owners indicate that they would not want to go back to their lives before getting one of these devices. Indeed, 42% of owners say that their device is now “essential” to their everyday lives.
- From National Public Media’s report: 30% of smart speaker owners say their smart speaker is replacing time spent with TV.