360 video? People’ve got to be ‘in the mood’ for the experience, otherwise a news pub’s wasting its effort
Recent studies by Google showed that 360-degree video drives viewers to share, subscribe and view other videos more than regular video, but doesn’t overperform on standard video metrics. In one case, Google said, viewers aren’t always in the mood to interact with 360 video.
Read the full piece at Digiday
It’s not just about having the right story or the best tech. It’s about designing an experience.