Facebook, Twitter, Reddit lose dominance as Centennials move to YouTube, Instagram & Snapchat among others
It appears as though Facebook’s heyday is officially over: only 51% of teenagers ages 13-17 in the US still use the social platform, down from 71% just three years ago.
According to a recent survey conducted by Pew Research Center, YouTube, Instagram and Snapchat are now the top three platforms among teens, with Facebook coming in fourth. A whopping 85% of teenagers report using YouTube, while 72% use Facebook-owned Instagram and 69% go on Snapchat. Only 32% of teenagers said they use Twitter, while less than 10% visit Reddit or Tumblr…
While Facebook used to be the dominant social player among this cohort, only 10% of teens now call Facebook their most-used online platform. Roughly one-third say they visit Snapchat or YouTube most often, while 15% say the same of Instagram.
Read the full piece at The Drum