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Flipboard CEO says editors should ensure their content algorithms serve the audience, not the business model

12 March 2019 // AUTHOR: // CATEGORY: Source // No Comments

journalism engagement

Extremism, polarization and spectacularly false headlines will always drive more engagement and therefore more ad inventory. Look no further than the bottom of most websites these days to see what happens when you optimize content algorithms for maximum profit. Link-bait, bitcoin schemes and dubious diets may drive clicks and dollars, but they destroy the trust of the audience and undermine whatever good journalism is at the top of the page.

Read the full piece at Adweek



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