Knight Digital | How missing links hurt online news ::please go to Google rather than read this – not::
Search engines must be paying newsrooms to send them traffic… Every day, I run into stories that might as well include these promotional bullet points:
- Please go to Google to find the web site of the company I mentioned in this article.
- Please go to Google to find the report cited in this article.
- Please go to Google to find more about the people in this article.
- Please go to Google if you want to follow links that don’t just point to our own past articles.
Read the original post at almightylink.ksablan.com
Image from morguefile.com
I love the original post from from Kevin Sablan, excerpted above, but this expanded Knight Digital Media Center piece puts it in great context.