paidContent | Flipboard’s Phone Flips Beating iPad 2:1 ::sign of user preference for place or device?::
Flipboard’s iPhone application has clocked up a million downloads in the week since it went live, the company tells paidContent.
Interestingly, while Flipboard’s iPad app was previously seeing around 650 million “page” flips per month, the new format addition has brought that on course to two billion flips per month at time of writing.
The iPhone app, which also works on iPod touch, has tripled engagement on this metric, Flipboard says. That means the iPhone app is seeing more flips than the iPad equivalent.