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Quartz’s Delaney calls “pivot to video” code for not knowing what your business model is

10 October 2017 // AUTHOR: // CATEGORY: Source // No Comments
Kevin Delaney

Kevin Delaney

“Pivot to video is code for ‘we don’t know what our business model is,’ ” says Quartz’s co-president and editor-in-chief Kevin Delaney. “News organizations are looking at video as the holy grail of trying to find a business model. It is a different business producing video for television than it is producing a 90-second video you roll on Facebook. [TV news networks are] good at it; there are established rates and profit margins.”

Read the full piece at Digiday



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