Success in news “a question of rhythm,” blending the pace of social media with more considered content
It is a media story of the tortoise and the hare, where the fleet-footed media outlet is distracted by the endless demands of tweeting and live blogging. Meanwhile, news junkies on both sides of the Atlantic recognise in tumultuous times the value of considered analysis and long-form writing and are subscribing in ever-growing numbers to publications such as the New Yorker and the Atlantic in America, and the Spectator and Prospect in Britain.
The success of these titles is partly a story of adroit use of digital platforms to promote and protect print sales. It is also a question of rhythm; the pace of social media-driven news means both reporters and audiences struggle during the working week to fully comprehend the implications of an evolving story.
Read the full piece at The Drum