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Understanding how Gen Y & Gen Z use news:  #ItsPersonal – the 6 core needs of young news consumers

20 December 2019 // AUTHOR: // CATEGORY: Source // No Comments

GenYGenZ

The role of news for Gen Z and Gen Y appears to be individualized, rather than characterized by broad generalizations… According to new research from Reuters Institute for the Study of Journalism, How Young People Consume News and The Implications for Mainstream Media, adults aged 18-35 view the news from the perspective of what it can do for them as individuals, rather than for society as a whole.

Among the core findings is the insight that there is a disconnect between what traditional news publishers perceive the role of news to be, and what the younger generation desires from it.

Read the full pieces at digitalcontentnext.org and What’s New In Publishing
Download the full RISJ-Oxford report



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